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The absolutely cast-iron secret for guaranteed digital marketing success
An interview last week, that I hadn’t realised was going to be an interview (“pop over for a chat” they said), so I went a bit underprepared and was too hesitant in my answers. It was for a newspaper...
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Mobile optimisation – a couple of useful links
A project for a client on the potential a mobile optimised site might give their ecommerce efforts. For desktop traffic their site is achieving vertigo-inducing conversion rates, but it isn’t either...
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A different perspective
A chat last week with the Head of Data at a big media company. He’s got somewhere north of 11 million individuals on his files and he and his (growing) team spend their days slicing and dicing this...
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Financial Modelling for Subscriptions
I’ve just uploaded a small job for Dovetail Services, a beginner’s guide to putting together financial models for subscriptions. So if you’re at a loss when your marketing team go on about LTV, CPA and...
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